Opting Out Contacts
How to opt out an individual
Occasionally, a subscriber will email you directly and ask you to opt them out, rather than using the opt-out link provided in the footer of your mailing. In such cases, it’s your responsibility to honor such requests before any additional mailings go out.
- From the main Audience page, use the search box in the upper-right corner to locate the contact’s email address.
- Choose View contact record from the options menu beside the contact’s name.
- Change the mailing status from Active to Opt-out, and Save.
How to opt out en masse
You can easily import or mark a larger group of people as opted out, which is helpful if you’re coming to us from another service or have a list of people marked as “unsubscribe” in your own database.
- Start by importing your list of email addresses into its own audience group. (If they’re already in your audience, just copy them to their own group.)
- Use the Actions drop-down at the top of the audience list and select “change status of all”.
- Click change their status to switch their status from Active to Opt-out.
Helpful tip
We will remember your contacts’ opt-out status even if you delete those contacts and import them again later. This helps you stay compliant with the CAN-SPAM law that governs commercial email, so it’s important to use the opt-out feature to manage your unsubscribe lists instead of just deleting them.